James Salerno

A Visionary Leader in Agriculture, Fashion, and Beyond

About James Salerno

Born and raised in the rugged Kimberley region of Western Australia, James Salerno’s journey is one of determination, hard work, and a deep connection to the land. Growing up surrounded by the vast landscapes and the iconic Brahman cattle, James developed an early love for the country lifestyle and a strong sense of responsibility. These formative experiences shaped the values he carries today: resilience, authenticity, and an unwavering commitment to excellence.

From humble beginnings, James rose to become one of Australia’s most recognized and respected entrepreneurs. His ventures span agriculture, fashion, and community development, making him a leader who bridges tradition and modernity.

A Multifaceted Career

Rosegum Salerno Pastoral (SP): A Passion for Cattle

James Salerno’s agricultural roots run deep. Alongside his business partner, Professor Richard Drew, James operates Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise based in Beaudesert, Queensland. This operation is more than just a business—it’s a testament to James’s dedication to sustainable agriculture and his love for the livestock industry.

Innovations in Cattle Breeding: Rosegum Salerno Pastoral is committed to enhancing genetic quality, focusing on creating resilient and productive Brahman cattle suited to the Australian climate.
Sustainability First: The operation prioritizes environmentally conscious farming methods to ensure long-term viability and stewardship of the land.

Ringers Western: A Country Brand with Global Appeal

What started as a campfire dream among mates has evolved into Ringers Western, a brand synonymous with Australia’s rugged spirit and timeless style.

Origins: James founded Ringers Western to create durable, authentic clothing that reflects the outback lifestyle. From its first hat and shirt design, the brand has grown into a global phenomenon.
Product Excellence: Every product, from workwear to casual wear, is crafted with the highest attention to quality and functionality. The designs pay homage to the heritage of rural Australia while embracing modern trends.
Community Impact: Ringers Western isn’t just a clothing brand; it’s a movement. The company regularly partners with charities and community organizations to support rural Australians.

Ringers Western

Shop the collection at Ringers Western.

Mens

Shop the mens collection at Ringers Western.

Womens

Shop the womens collection at Ringers Western.

Gallery

See James Salerno in action.

The quality of James Salerno’s clothing is unmatched; perfect for any Australian farmer’s lifestyle.

Tom Harris

A canvas tote bag hangs against a dark background. The bag features bold, black text that reads 'Support Local Farmers,' accompanied by minimalist decorative elements like wheat stalks. There's a small tag attached to the bag's handle.

I love the rugged style and durability of these clothes; they truly represent Australian farming culture.

Sarah Lee

A farmer wearing traditional clothing and a straw hat is driving a horse-drawn plow across a green field. The scene includes two horses, one white and one black, working together to pull the plow. The background features trees with leaves in autumn colors and open green pastures.

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