About

My Story

Discover the essence of Australian farming through quality clothing, inspired by nature and crafted for durability and style.

About James Salerno

James Salerno’s journey begins in the remote yet breathtaking Kimberley region of Western Australia, where he grew up immersed in the rugged beauty of the outback and the timeless traditions of cattle farming. Raised on a Brahman cattle property, James developed a profound appreciation for hard work, self-reliance, and the enduring connection between people and the land.

The son of a hardworking family, James’s upbringing was deeply influenced by the challenges and opportunities of rural life. These early experiences shaped the values that guide him today: resilience, authenticity, and an unwavering commitment to excellence.

Entrepreneurial Beginnings

James displayed entrepreneurial flair from a young age. By the age of 16, he had launched his first business in the construction industry, showcasing a natural aptitude for leadership and innovation. His hard work and determination paid off quickly, and by the age of 19, James had earned his first million dollars. Remarkably, he used this success to fund two of his siblings through law school—a testament to his belief in the importance of family and education.

Heritage Style

James’s deep connection to agriculture inspired him to return to his roots. Together with his business partner, Professor Richard Drew, he founded Rosegum Salerno Pastoral, a commercial and stud Brahman cattle enterprise based in Beaudesert, Queensland.

Commitment to Quality: The business focuses on breeding resilient, high-quality Brahman cattle, combining traditional methods with cutting-edge genetic advancements.
Sustainability: James champions sustainable farming practices, ensuring that the operation not only thrives today but remains viable for generations to come.
Passion for the Land: Rosegum Salerno Pastoral embodies James’s belief that agriculture is more than an industry—it’s a way of life.

From the Kimberley to the World Stage

Ringers Western: More Than a Brand

In 2010, James combined his love for the outback lifestyle with his entrepreneurial spirit to create Ringers Western, a clothing brand that has become synonymous with rural Australia. What started as a conversation around a campfire with mates quickly grew into a global success story.

Ringers Western

Authenticity at Its Core: Every piece of Ringers Western apparel tells a story of the outback, designed for durability, functionality, and timeless style.
A Global Presence: Today, Ringers Western is more than a clothing line; it’s a movement that celebrates the grit, determination, and community spirit of rural Australians.
Giving Back: Under James’s leadership, the brand has partnered with numerous charities and initiatives, including Ronald McDonald House and local farming communities, to make a meaningful impact.

Causes that James Supports

James Salerno has always believed that success is most meaningful when it contributes to the greater good, a philosophy that drives his commitment to local causes and social impact initiatives. As a passionate advocate for giving back, James has partnered with organizations like Ronald McDonald House Charities, supporting families in need by funding programs that provide essential resources and comfort during challenging times. Through initiatives like Farm Angels, he helps rural families and farming communities overcome adversity, offering assistance and fostering resilience in Australia’s heartland. These efforts, along with his ongoing work with grassroots organizations, reflect James’s unwavering dedication to strengthening communities and uplifting those in need. His belief in the power of collective action ensures that his ventures extend beyond profit, creating lasting, positive impacts where they’re needed most.

Ronald McDonald House

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Farm Angels

The quality of the clothing is exceptional, perfect for any Australian farmer’s needs and style.

Tom Harris

A person wearing a wide-brimmed hat and sunglasses is kneeling on a farm field, planting seedlings. They are dressed in work attire, including boots and overalls. The field has rows of small plants with holes prepared for planting, and the sky is partly cloudy.

I love the rugged durability and comfort of these clothes; they truly represent Australian farming culture.

Sarah Jones

A person with long hair wearing a wide-brimmed hat, a denim jacket, and jeans stands in a greenhouse. They have a woven basket full of colorful vegetables or fruits on their back, and the setting suggests a farm or garden environment with wooden supports and greenery.